FC Deutsche Post and BBDO live win Marketing award of Sports in Silver

FC Deutsche Post – Employees become fans: What connects 170,000 people? They are ambassadors of the brand Deutsche Post. A unique motivation platform was created to raise this awareness: the FC Deutsche Post. BBDO live, the lead agency, designed a country-wide campaign using the Vividot mechanism to make employees become member of the club. Photo promotions, e.g. at  the DTM finals weekend in Hockenheim, lead the employees of Deutsche Post to the FC Deutsche Post website to become members.